Data Analytics are powerful tools that enable businesses to target their audiences much more effectively. Analytics provides marketers with statistics on which customers are most likely to respond positively to marketing and sales efforts. Once the target audience is defined, data modeling allows decision makers to see what’s working and who’s responding. This in turn lets the marketing team spend resources only in areas that are getting real ROI.
PrintTek’s proprietary modeling method looks through your database to find the leads that are most likely to buy your product or use your services. It looks at things like ethnicity, gender, and socio-economic status in order to provide the most accurate analysis of who your marketing campaigns should be targeting to achieve maximum results.
Once a campaign is complete we utilize our 18-step algorithm process to achieve an additional 20-30% lift on future campaigns. We look at the exact types of customers that are most responsive and can provide additional lead records to improve campaign reach and effectiveness.
We work directly with you to develop unique models for your company. We can determine the weight of statistics to match up with your company’s goals and have live conversations with you in order to limit bad data. By working closely with you we are able to get you real results that end up in additional revenue for your business.
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