The Rise of Automated Marketing
In recent years there has been a lot of discussion about the benefits of automated marketing. But what exactly is automated marketing, and what is all the buzz surrounding it?
Marketing automation is relatively new technology that allows companies to automate redundant tasks such as email sends, mobile messaging, social media posts, and web-based actions. Automated marketing technology:
- Gives you the ability to create a marketing campaign
- Choose the timeframe that you want it to run
- Hit go and take your hands off of it.
Marketing automation frees up invaluable time so you can work on the strategies to acquire new leads and generate more revenue.
Think of automated marketing as the ability to delegate tedious tasks to an extended team of marketing assistants. Then as the tasks are being done, you receive instantaneous feedback on how effective your marketing is. Instant and real time results on who is opening your email and mobile communications, who is clicking on your landing pages, and who is interacting with your social media posts. You can then take all this feedback and use it to tailor your marketing campaigns to your target audience. Resulting in even more effective campaigns.
Marketing automation is one of the most effective new tools available to marketers today. According to Marketo, 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels. Research from The Lenskold and Pedowitz Groups shows that, 63% of companies are outgrowing their competitors using marketing automation.
Marketing automation software is an amazing tool that highly successful companies are using to beat their competitors. Some of the key benefits of automated marketing include:
- Setting up complex marketing campaigns with little time invested,
- Maintaining consistency with your marketing content,
- Tracking your marketing dollars for real ROI.
Since 2011 B2B marketing automation vendor revenue has risen from 500 million dollars to 1.2 billion. Automated marketing is Game-Changing technology that allows businesses to take their revenue to the next level.